Phoebe Ministries

• BRAND IDENTITY • LOGO

Phoebe-Devitt Homes is a regional network of convalescent, assisted living, and senior living homes with a long and venerable history.

The now-you-see-it-now-you-don’t quality of the cross symbol at the center of the graphic makes an especially satisfactory solution for an organization which, although church affiliated, is completely non-discriminatory in its admission policies. Phoebe also values the basic humanitarian sense of caring which the symbol otherwise conveys with the quilt-like interlocking heart motifs.