Werner & Co.

• NEW LOGO

Werner & Company is a full-service accounting firm who needed their visual identity to better communicate their professionalism and capabilities.

The firm’s founder is no ordinary accountant-type, however, so it was also important to inject a little graphical spice into the visual solution. The special qualities of the firm are inspired by his own interesting, imaginative personality — augmented by his propensity for hot peppers — suggested by the red accent mark, which also references digital literacy, accounting symbolism, etc.

You can visit them at their historic new home, a renovated old church building in Wescosville, Pennsylvania, or their website www.wernercpa.net .

The new brand graphics are applied consistently, from stationery and forms to office signage.