• NEW LOGO • REFINED NAME • NEW TAGLINE
TuWay Communications needed to reposition its growth beyond its own deep roots in the push-to-talk mobile radio industry.
The relevance of the term ‘wireless’ had migrated from the radio industry to the cell phone industry, creating confusion for TuWay Wireless who had no plans for the cell phone business. They did have big plans, however, for the expanding range of sophisticated network communications businesses.
Sayre Design sought to portray TuWay Communications’ mastery of that complex of networking communications technologies. This visual concept describes their business with a neurological analogy of brain-like synapses, nodes, and interrelated grouped functions.
TuWay’s new tagline “Always make it work.” captures and extends their hard-earned reputation.