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Acme Cryogenics

Acme Cryogenics - Logo


Acme needed new corporate identity graphics to renew and better support their international market position.

Sayre created a design that utilizes visual references common to the industry, extreme cold represented liquid drop and frozen snowflake, but fashioned in a clean and novel way. This approach reinforces familiarity while also establishing distinction, both important factors in a mature B-to-B industry.

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