ABE Doors and Windows
Sayre was hired to fix it, an assignment that can require at least as much skill and sensitivity as designing an original solution in the first place. Preserving equity while making necessary changes and improvements can be tricky.
The revised ABE Doors and Windows logo retained everything from the original graphic that mattered. Then Sayre Design completely re-established the concept with consistent and cleanly executed geometry. Typography was overhauled for a clean, readable, and easily reproducible logo. The properly renewed ABE brand identity has since faithfully served the growth of the company.
St. Luke’s Hospital is another example of this type of corporate identity problem and solution.